THE STORY BEHIND THE SALTS (AND THE SWEARING)

MEET THE SALTY B*TCH BEHIND IT ALL

Howdy. I’m Sarah Armstrong — founder, wife, mum, recovering overachiever and potty-mouthed Bath Queen.

Salty Vibes was born in the middle of a meltdown after a long stint in the corporate world. The ugly-cry-on-the-bathroom-floor kind. Out of pure desperation, I ran a bath, dumped in magnesium salts, a few drops of essential oils and let rip a string of F-bombs into the water.

And then something wild happened: I felt better. Not fixed, not “zen goddess enlightened”, just calmer. My muscles relaxed, my head stopped spinning and for the first time in weeks, I could breathe.

That’s when it clicked: if this salty little combo could reset me when I was having a sh*t day, maybe it could help other people too.

That was the beginning of Salty Vibes.

LET ME TAKE YOU BACK....

It was May 2021. I launched Salty Vibes with a negative bank balance, a couple of pre-orders from mates, $25 borrowed from my mum and essential oils nicked from my bestie.

I pulled seven near-sleepless days blending, bottling and branding products with some help from my hubby + 3 kiddos and zero clue what I was doing. Two weeks later, I accidentally landed my first market stall.

Crowds gathered. People laughed. Strangers thanked me for being so bloody relatable. One woman even called it“swearing therapy.” Before I knew it, everything had sold out. That’s when I knew I was onto something.

WE ARE FAMILY

Today, we’re still a small, family-run biz here in South Australia. From our first market stall with a foldout table and a dream, to a cult of salty obsessives who know the power of a good soak and sniff, it’s been one wild ride.

Every formula is still made by hand in our workshop or with the help of local makers we trust when we need extra hands. Supporting us means you’re backing a salty little family operation, not some faceless wellness empire. And for that, we’re stupidly, swearily grateful.