About us
Self care without the woo-woo fluffery
permission to feel your feels
We’re not here to make you namaste your way out of a bad mood or guilt you for skipping yoga class. We’re here to give you permission to feel your feels and embrace the messiness of life with good-for-you rituals and sassy self care products that don’t come with woo-woo fluffery (but do come with plenty of F-bombs).
WHAT WE STAND FOR
Honour yourself
And no, that doesn’t mean Instagram-worthy wellness marathons. It means doing whatever the hell works for you. Because when you find even a single minute to chill the f*ck out, that’s what counts.
No wellness wankery
We’re done with being told to breathe deeply and think positive thoughts. Instead of guilt-inducing self care clichés, we make salty, sweary rituals that actually make you feel f*cking good, without sending you broke.
Swearing is a release
Swearing is real, it’s raw, it’s a release. If colourful language makes you clutch your pearls, this probably isn’t your corner of the internet. But if you’re as potty-mouthed as we are? Babe, you’re in the right place.
MEET THE SALTY CEO
Hey, I'm Sarah
Wife, mum, recovering overachiever and unapologetic Bath Queen. This sweary little biz was born mid–corporate-world meltdown. The kind where your nervous system’s on fire and all you want to do is burn it all to the ground. One salty bath, a splash of essential oils and a few choice swear words later, I remembered how bloody powerful simple self-care can be. If it could reset me on my worst day, maybe it could help others crawl back from theirs too.
Where it all began
Let me take you back...
It was May 2021. I launched Salty Vibes with a negative bank balance, a couple of pre-orders from mates, $25 borrowed from my mum and essential oils nicked from my bestie.
I pulled seven near-sleepless days blending, bottling and branding products with some help from my hubby + 3 kiddos and zero clue what I was doing. Two weeks later, I accidentally landed my first market stall.
Crowds gathered. People laughed. Strangers thanked me for being so bloody relatable. One woman even called it 'swearing therapy'. Before I knew it, everything had sold out. That’s when I knew I was onto something.
FAST FORWARD TO TODAY
WE'RE STILL POTTY-MOUTHED
Still family-run. Still doing what we bloody love: helping you feel good and chill the heck out.
Every formula is ethically made by hand in small batches in South Australia, packed with the purest magnesium in the world, 100% pure essential oils and nourishing natural ingredients.
What started as a little side hustle has turned into a movement of salty obsessives who know the power of a good soak, spray and sniff. And for that, we’re stupidly grateful.
Why I do this shit
The vision was always to create something that makes you feel f*cking human again; small rituals that remind you to come back to yourself.
If Salty Vibes gives you a chuckle mid-meltdown or the guts to honour yourself even through the chaos, then we’ve done our job.
Never forget who the main character is.
(It’s you, you bloody legend!)
Most loved
The fan faves (for good reason)
- Bestsellers
- Bath & body oils
- Candles
- Bath Salts
