In case you’re new around these salty parts…
We recently relaunched Salty Vibes 2.0 with a BANG.
But lemme tell you — these past few months have been some of the hardest (and most important) since I started this little biz of mine.
On the surface, you’ll see shiny new packaging, new products, a fresh website and all the exciting bits that make Salty 2.0 feel like a proper glow-up.
But the truth? Getting here has been tough. Really tough.
We don’t talk enough about the messy middle.
Online, everything looks like highlight reels and high-five moments. But behind the scenes? It's been a hell of a ride.
I’ve poured around $120k into Salty so far — money I didn’t exactly have just lying around.
For the first time ever, I took out a loan and a credit card for the business… something I swore I’d never do.
Some weeks, I’ve genuinely wondered how I was going to pay my team. One of them has even been working on delayed pay because they believe in this vision as much as I do (I can’t tell you how much that means).
Then there’s been the practical hiccups: packaging delays, underestimating how fast stock would sell out, five weeks of zero sales while we waited to relaunch… and more late nights (and 3am wake-ups) than I care to admit.
Add in my other hats — mum, wife, daughter, friend — and some days it’s felt like I’m stretched so thin you could see right through me.
And yet… here we are.
Despite everything, the puzzle pieces are finally sliding into place.
The new site has launched.
The products are landing with rave reviews.
And the brand? It finally feels like the version of Salty Vibes I’ve always dreamed of — bold, real, a little sweary, and full of soul.
I’m sharing this because it’s important to me that Salty is never just about pretty packaging or Instagrammable baths.
It’s about real humans. Real life. Creating rituals that actually help you feel better — even if it’s just for five salty minutes in the tub.
Honestly, I don’t know where I’d be without my Emotional Support Rollers and mag spray at arm’s reach (like, for real). And now that the relaunch has finally taken off, you better believe I’ll be living in my bathtub a little more often.
If you’ve been feeling stretched, exhausted, or like you’re questioning everything and can’t catch a break — you’re not alone. I’m right there with you.
But I promise you: this shitty in-between phase won’t last forever.
It will make sense.
And it will be worth it.
I find solace in looking back on the moments I thought would break me… only to realise I made it through. That what once felt impossible became a stepping stone.
And this rebrand? It’s reminded me that sometimes the hardest parts of the journey are what make the next chapter feel so f*cking good.
Salty 2.0 isn’t just a fresh look.
It’s a new beginning — for me, and for you.
Your belief in this humble little salty biz is what keeps me going when nothing else does.
Here’s to the next chapter…
A little fancier, a little swearier, and realer than ever.
Sarah
