After 12 crazy months of re-blending, rebranding, developer nightmares, and more DIY fails than I care to admit (I’ll spill those stories one day), Salty 2.0 is finally here.
What. A. Fucking. Ride.
This rebrand has been the wildest adventure of my life and a dream I’ve held since the moment I realised this crazy AF idea—to make relatable and sweary self-care products—might actually be helping humanity… and turning into quite the movement.
We’ve got a new logo, new packaging, new products, and a new website. But the rebrand is so much more than that. It’s the full embodiment of the salty essence. It’s me finally putting into words what this business stands for, why I wake up every day and choose this path, and pledging my commitment to this brand—and to the salty community who reach for the salty goods in their moments of need.
Seeing it all come alive with renewed energy (and all the newness I know you’re going to love) has made every damn sleepless night worth it.
What’s New in Salty LandÂ
Brand new Natural Soy Candle range — 5 salty vibes, 5 different ways to light a fire under your mood.
Â
New Magnesium Oil Spray — absolute fcking magic for sleep (my daughter Miah reckons she’s never slept so soundly, and honestly, I don’t know how I survived 42 years without this shit).
- New Bundles + Kits — curated salty goodness for every mood swing.
- New-look Emotional Support Rollers — the same pocket-sized therapists you love, now double the strength and dressed up in fancier outfits.
- New-look Magnesium Bath Salts — the OG meltdown cures, now rocking sleek new packaging (buh-bye hand-stickering hell).
- Bundle + Save — mix and match anything you want, score a sweet discount.
- Subscribe + Save — put your salty rituals on autopilot.
- A shiny new website — faster, prettier, and easier to navigate.
-
This blog! The Fck It Files — named by the absolute legends in our VIP Facebook Crew (and if you’re not in there yet, here ya go).
The Heart of Salty
Salty Vibes has always been about cutting through the chaos and helping you honour yourself—in a way that isn’t wanky, preachy, or beige.
Our glow-up is sassier, saltier, and more intentional. Every candle is hand-poured by local makers in South Australia. Every soak, spray, and oil is hand-blended to actually work and make you crack a grin along the way.
So whether you’re here for the benefits, the swearing, or the smug satisfaction of finally doing something for yourself—welcome to the new era of Salty Vibes. We’re bloody stoked you’re here.
This next evolution is going to be wild.
Now go treat yourself.
Sarah x
